US-based Kahoona helps businesses understand and personalize their online marketing without relying on third-party cookies, logins, or invasive tracking methods. Its AI analyzes how visitors interact with a website, such as browsing patterns, scrolling behavior, and product interest, to predict what they may want and how likely they are to buy, while using only privacy-compliant first-party data. This allows brands to improve advertising performance, personalize website experiences, and target campaigns more effectively in a world where traditional cookie-based tracking is disappearing.